B2B Senior Professional w Samsung Electronics Polska
In western world wifi marketing already turned into a standard. It becomes more and more prevalent in Poland, also. Facing pervasive and intrusive advertising, a match commercial addressed to your customer that’s very likely to be interested in our product, becomes extremely valuable. It’s much more valuable if it’s discreet enough to not be mistaken for SPAM.
The list of advantages of advertisements for people connecting with particular wireless community (no matter if it’s in form of a discount code or an invitation for seeing particular place) is fairly long. But let’s just concentrate on primary 5 of these.
You get to know your prospective customers
WiFi marketing is the perfect solution for all those companies looking to find out their customers profiles just and cheap. On internet everything appears to be simpler — while generating account on social media pages or setting up an email box, one supplies lots information about themselves which is saved as so called ‘cookies’. Those enable organizations to obtain more information on costumers visiting particular e-shops. They even help to analyze the particular means of purchasing and sending decent remarketing offer.
At a standard store, nothing happens automatically. Surveys and guide questionnaires were so far the best means of getting customers’ data. These alternatives were unfortunately not just costly but also were believed as upsetting and in the long run, ineffective.
WiFi marketing can help to get know customers’ needs improved. It’s highly desirable to know: exactly what the customers are searching for, the rationalization of the choices, are they vulnerable for advertisements. Currently this valuable data is simple to be attained.
WiFi marketing is the alternative which helps to produce the marketing communication more exact. And its biggest benefit is the way online and offline can readily be combined. Due to accumulated data WiFi Marketing becomes a perfect solution for advertisers since it guarantees targeting particular customers collections.